Avon's ANEW Anti-Aging Products-Knowing Which Ones To Buy

Just about every woman wants to keep that youthful look no matter what age they are. This has been true for ages and in every culture or society. Since Egyptians were on the planet there have been many cultures that include Greek, Roman and many others that have used makeup to enhance the beautiful features and bring them out. They didn't only use makeup on the face either. They used it anywhere they wanted to embellish or enhance such features. Since those earlier times women and men have wanted to stay young. Youth is something that is in every one's minds. They want to keep that vitality and beauty. Visit the Timeline of Makeup and Beauty.  For this Avon has made a big business researching and trying many things that bring out the beauty in all of us. They have brought on many scientist to bring products right to you to help prevent the aging process. Here are the product lines that they have now and a few new ones that are coming in the weeks ahead. Take the quizes at the bottom to see which ones are right for you and what cosmtetics will bring your beautiful features out.

Minimizes the appearance of wrinkles and fine lines in only 3 days.

The 3-step process includes:
STEP 1 – Wash with the 2-in-1 Gel Cleanser Try-It Size. Innovative 2-in-1 gel formula deep-cleans and tones, as it rejuvenates tired-looking skin. Formulated with a fusion of State Of The Art technologies -- Exfo-Smoothing Complex, MiniExtraction Technology and RevitaFresh Technology – inspired by a professional anti-aging facial. Immediately, leaves skin looking and feeling clean, toned, and refreshed. With continued use, improves skin texture and makes pores look tighter. Visibly reduces lines and other signs of aging to uncover fresh, younger-looking skin. Oil-free. Dermatologist-tested. Allergy-tested.

STEP 2 – Moisturize with the Day Cream SPF 25 Try-It Size in the morning, and Night Cream Try-It Size in the evening.

STEP 3 – Apply the 24 Hour Eye Moisturizer with SPF 25. Use AM and PM on eyelids and undereye areas. Day Eye Cream Broad Spectrum SPF 25 UVA/UVB scientifically designed to reduce undereye circles and protect against UVA/UVB damage to sensitive undereye & eyelid areas. Night Eye Cream specially formulated to reduce undereye puffiness and smooth the appearance of wrinkles andfine lines.

ANEW REVERSALIST - Revive's the skin’s mending process to help reverse the appearance of wrinkles. A key to skin repair - Activin: wrinkles are a result of micro-injuries to the skin, so AVON studied how skin heals. As part of the mending process, the body makes Activin. 5 groundbreaking years in development: exhaustive research, testing and studying has resulted in an miraculous discovery by AVON scientists: how to activate this key mending molecule. Reactivate, recreate & reverse is designed to boost Activin, ANEW’s Activinol Technology helps revive the skin’s repair process to renew skin and help reverse visible wrinkles.

Age Repair Cream Cleanser 
Moisturizes for hours without any greasy residue. The creamy wash gently removes dirt and oils, as it helps condition the skin. Formulated with Pro-Sirtuin TX Technology, it continually moisturizes for hours without any greasy residuum. Your skin feels clean and refreshed and moisturized. Good for sensitive skin. Dermatologist-tested. Allergy-tested.

Age Repair Day Cream SPF 25
Formulated with SPF 25 UVA/UVB protection to help protect skin from any future age damage. Powered by pro-sirtuin TX technology.  *Based on women who expressed an opinion in a consumer-perception study.

Age Repair Night Cream
Works while you sleep to visibly mend and rejuvenate age-damaged skin. Use every night after Age Repair Elixir or your preferred ANEW treatment. 

Contouring Eye System
Unlock the power to reshape and repair your eyes. 

Concentrated Elixir 2 time the level of an intensive densifying ingredient to help reduce  undereye bags and fat pockets. Use PM, under eye only over Intensive Repair Cream.

Intensive Repair Cream Formulated to improve your skins elasticity. Use AM & PM, over entire eye area.  *Based on women who expressed an opinion in a consumer-perception study

Introducing the next generation of skin care for women and men 60 and beyond. A developement so State Of The Art, it reformulates anti-aging science! Platinum recreates the look of a youthful profile. THE BREAKTHROUGH TECHNOLOGY: Avon’s first-ever patented Paxillium Technology is formulated to boost the production of paxillin* by 60%.**

For the best results, use it every night. 80% of women agree that their skin around the neck looked firmer.*** After 2 weeks, neck and jawline look more defined and wrinkles were greatly reduced. After 4 weeks, the cheek area looked lifted and reshaped. With use overtimeit will continue to reshape your skin for a more youthful looking profile

*Paxillin is a key protein that helps to retain the full, expanded shape of youthful skin cells and is found in lesser amounts in aging cells. **Based on invitro testing of Paxillium Technology on 3-D reconstructed skin. ***Among women who expressed an opinion in a consumer perception study.

There are a lot of products in this category and I will only mention a few. 

Avon uses the substance known as Hyaluronic Acid.  It is a substance that is naturally produced in your skin. It is what provides moisture and fullness from within and, with age, it decreses.  It is the same high-quality hyaluronic acid that dermatologists use for facial filling injections. ANEW has formulated this product to stimulate filling fibers, helping to restore youthful fullness and fill in those deep folds in your skin.

ANEW CLINICAL Derma-Full X3 Facial Filling Serum

Injectable-grade facial filler is now in a Serum.
This super concentrated serum has 3 times the level of injectable-grade hyaluronic acid for effective filling & plumping.* Use after PM washing and before moisturizing.
In 3 days you will begin to notice the reduction of deep folds.  In 2 weeks time many women noticed a more youthful fullness in the cheek area. Within 4 weeks, the facial folds and hollowness appeared fuller. *Compared to Derma-Full Facial Filling Cream.
**Based on those who expressed an opinion

ANEW CLINICAL Luminosity Pro Brightening Hand Cream SPF 15

Formulated with injectable-grade L-Aspartic Acid* to help inhibit pigment production and reduces the appearance dark spots. In 1 week, significantly reduces the appearance of fine lines. With continued use it improves the vixibility of dark spots by up to 100%. Retexturizes for youthful skin. **Results not comparable to professional procedures.

ANEW CLINICAL Advanced Wrinkle Corrector

The at-home answer to wrinkle-filling injections†. Start rebuilding collagen in just 48 hours°.

BEFORE
Skin's 4 structural components weaken and decrease, causing new lines to form and wrinkles to deepen.

AFTER NEW EXCLUSIVE 4D WRINKLE-REVERSE TECHNOLOGY
is designed to help reduce the length, depth and number of visible wrinkles.

Rebuilds collagen to help plump out lines and wrinkles.

Stimulates elastin for improved elasticity and resilience.

Regenerates hydroproteins to minimize creasing.

Now...formulated to boost shock-absorbing proteins to help strengthen skin's support layers.

Improve fine & deep wrinkles up to 50%*. Immediately plumps out wrinkles and fine lines.** Within 48 hours begins boosting collagen production.*** 1.7 fl. oz. As seen on TV.

†Results not comparable to professional procedures.
°Based on in vitro test on 3D reconstructed skin.
*Based on a clinical visual grading test after 12 weeks of use.
**Based on a consumer-perception studay.
***Based on in vitro tests on 3D reconstructed skin.

ANEW CLINICAL Derma-Full Facial Filling Cream

First for Avon: Injectable-grade facial filler, now in a cream. Restores fullness and definition; fills in contours for a more youthful look. Use after PM cleansing, before moisturizing. 1 fl. oz.

*Derma-Full Serum & Cream should not be used together.

After 4 weeks, reduces the appearance of jowls, adding a youthful fullness to cheeks and definition to the jawline area.
Over time, 81% of women agreed it added more youthful fullness to their facial features. 

ANEW CLINICAL Eye Lift

America's #1 eye cream* is now NEW & IMPROVED!
Lifts the brow bone, upper and under eye areas. Includes Upper Eye/Brow Bone Gel and Under Eye Cream. Each, .33 fl. oz.; .66 total fl. oz.
CEW Insider's Choice Beauty Winner.

Brow Bone/Upper Eye Gel with Dimensional Lift Technology™ is formulated to:• firm brow bone area to help provide an instant lift***• instantly help the brow bone area feel tighter***• after 4 weeks, improve visible sagging of brow bone area†• instantly tighten and firm upper eye area***• after 4 weeks, improve visible drooping of upper eye area†

Under Eye Creamwith Derma-Refine Technology™:• NOW… boosted with Sweet Almond Extract, known for its potent lifting power• instantly minimizes visible under eye shadowing***• after 4 weeks, visibly reduces dark circles & crepiness†

*Based on mass-market sales through March 2007.
**Results not comparable to professional procedures.
***Based on a consumer-perception study.
†Based on a dermatologist-supervised clinical study.
††Awarded to original Clinical Eye Lift.

**Awarded to orginal Clinical Eye Lift. 

ANEW Eye Lifting Serum Shadow Smooth liquid-gel formula for a completely new shadow texture. . Over 75% of women showed a reduction in fine wrinkling after 8 weeks**
**Based on a clinical study

ANEW Wrinkle Zone Line Smoothing Duo

Instantly smooth away the look of fine lines around forehead, mouth and eyes. After 4 weeks, expression lines appear visibly smoother and skin looks up to 5 years younger…even without makeup! Formulated with Avon’s exclusive 4D Wrinkle Reverse Technology. Line Smoothing Treatment, .06 oz. net wt. Loose Powder,

ANEW Age-Transforming Foundation SPF 15

A natural finish, full coverage luxury foundation featuring ANEW Skincare Technology outsmarts the aging process.

Immediately reduces fine lines, wrinkles, pores and age spots.
After 1 week—over 90% of women showed improvements in skin texture and clarity.
After 4 weeks—over 90% of women saw a reduction in fine wrinkling and a more even appearance in their natural skin tone.

Formulated with 4D Wrinkle Reverse Technology, which helps build and protect skin's key structural components. Advanced antioxidant complex helps fight premature signs of aging. Visibly minimizes wrinkles, fine lines and age spots. Natural radiant finish. Full coverage

ANEW Age-Transforming Compact Makeup SPF 15

With 4D Wrinkle Reverse Technology. Skin looks younger, even after you take your makeup off. Reduces your fine lines, wrinkles and age spots. Water-based. Natural radiant finish. Medium coverage.

ANEW Youth-Awakening Eyeshadow and Primer Kit

Revolutionary 3-in-1 eye kit, formulated with Anew Poly-Lifting Technology to help visibly shape eyelid contours.
Lifting Primer, .18 oz. net wt.
Smoothing Powder Eyeshadow, .03 oz. net wt.
Lifting Eye-Highlighter Shadow,

Coming soon:

ANEW ULTIMATE Contouring Eye System Concentrated Elixir 2X the level of an intensive densifying ingredient to help reduce the look of undereye bags and fat pockets. Use PM, under eye only, over Intensive Repair Cream.

Intensive Repair Cream Formulated to restore elasticity as it reduces and firms. Use AM & PM, over entire eye area.

Powered by pro-sirtuin TX technology. 80% of women agreed that their natural, youthful eye shape and definition were restored.* As seen on TV.

Instantly* your eye area appears firmer, tighter and more elastic. IN ONLY 3 DAYS* Restores the look of natural volume to thinning skin around eyes.

*Based on women who expressed an opinion in a consumer-perception study